PRWeb has officially announced in the support of trackbacks in every press release they publish. Traditional use of press release is to reach media, which in turn hopefully publishes the release in their media. Online the press release not only reach media, but also directly to consumer or end-users.

Why this feature is important to bloggers and how you can tap into this for your benefits?

As a blogger, you should monitor closely current happenings and trends in your niche. This of course includes press releases. Nowadays, people can visit a blog about a new product, which links to the press release. A press release itself often ranks very well in search engines.

A visitor who visit a press release page, either indirectly through blogs, websites or directly through search engines will find your blog which covers that particular release. If she decide to visit your blog, provide not only news coverage but also unique and useful content. As a result, you will gain a loyal reader instantly that otherwise not possible.

Yet another way to steal traffic?

Of course, PRWeb and possibly other press release sites soon also benefit from such features. They can provide links to news and other related posts about the release including reviews, possible usages, comments, feedbacks, you name it.

As of now, the trackback entries don’t have the nofollow tag attached to the links. It would be possible for you to gain a linkback from the press release if you leave a trackback.

This would be good to drive real traffic and increase your link popularity, which is an crucial part of your SEO effort. I guess many irresponsible bloggers will start exploiting such feature soon.

Source: PRWeb.