If you are like most of us, chances are your blog readers and feed subscribers don’t read every post you publish.

In a normal day, I currently have a few hundreds of feeds to scan. About one hundred of them are in the “must read” list. It means that at the minimum, I must finish the feeds in those folders before my day is considered accomplished.

With this amount of information to process, I believe none of us could afford to do anything but scan.

Obviously things that interest us are different but there are things that could be done to write to your target market, and raise their curiosity to read more.

A good approach to stop scanners in their tracks is by writing blog title or headline that is simple, clear and concise. We will have some of these topics covered in future posts.

In rare circumstances, you might read all the feed content of specific bloggers or publishers. Perhaps, you like what s/he writes or you find the most value and learning experience from the feed.

While it is exceptionally nice to have loyal readers like that, never assume it to be the case. Otherwise, you may have just lost other potential readers.

Recall that a blog gets its traffic from multiple sources, including referrals, search engines, syndication and so on.

Having great title that gets read is important for say, organic search engine traffic. When a search user find your blog page in the search result, the title and/or snippet have to be strong enough to attract their attention and click for more.

How do you write such a title is beyond this post. It is different from one target market to another. If you are just starting, learn from those who have already been there and done it. Pay attention to your favorite blogs, and notice what they have done to attract your attention to read more.

General copywriting rules apply though. More to come soon.