Why splogs are bad? If you refer to my definition about splogs, even content-laden blogs or sites with a bunch of free articles and other content can be considered spam, if they don’t meet some requirements. So here are some of my thoughts about those.

How many blogs can you maintain at a time? I’ve heard a six figure bloggers who actively blog on 20-30 blogs at a time. Sure, they pay attention to only a few (may be 1 or 2) of them, the ones which give most results, while still maintain the others, hoping that one day they will grow too.

The time a blogger needs to research, read stories, news, and post information are limited and even 15 blogs are a bit over my head. So what about other marketers who own hundreds, if not thousands of blogs?

The secrets is of course: automation. A great word I like a lot, even my business were built around it. Why don’t we take advantage of the technology to automate tasks, just like e-mail marketers send promotion emails?

The answer is actually quite simple. Although we can utilize autoresponder for our benefits, it is not to be abused as a automatic e-mail spamming channel. Or, we will get into trouble.

Abuse of automation systems will result in noise in any channel. If you have an e-mail you know how it feel to get spammed. I assume you have the same feeling with fax broadcasts on the offline world.

Don’t get me wrong. Once again, I love automation. It helps me with the lifestyle I have now and dream of.

Some very ignorant marketers even argue that “you can’t spam the search engines. There are no such thing as spam blogs.” May be that is a bad choice of word, but nowadays the words are so commonly used to define unsolicited appearance of messages in bulk in any communication channel.

Come up with a term and substitute it as you wish. Please, no distraction about where the discussion is going.

We won’t even go into the discussion about junk sites. They are the worst of their kinds.

What’s wrong with automation software that scrapes articles? As with any other powerful piece of software, if abused, it has the potential to cause harm. Many of such software don’t give credit by the existence of live link to the author’s sites.

The resulting blog or site usually give no additional value back to the community other than one more collection of niche specific content in one place or domain.

Search engines want unique content that creates and adds value for the searchers. What happened if there are 1000s of such blogs?

There are interesting ways to improve and add values. Setting up a blog and then let it maintained by reading all the comments, replying to them, and establish interaction is what it is about.

I encourage using other people’s articles, but instead of ended with those, add more of your own. Hire or invite others to contribute, add a community forum, manage it or ask others to moderate. Really, there are tons of other great ideas to add value instead of just another blog or site.

This is what makes your visitors come back again and again, and can be distinguished clearly from splogs or spam sites by any human visitor.