Spam blogs and sites have been around for quite some time. I’ve been monitoring what other bloggers have said about this but choose to keep silent except in one or two posts where I ranted a bit about various more specific blog (and blog comment) spamming issue. You’ve probably known where I stand.

While most bloggers talked about splogs in a way or another, I actually found that there are multiple approaches and purposes of spamming the blogosphere.

This spamming approach takes advantage of scraping article directories or other content sites and repost keyword rich content back to their blog. More advanced methods include syndicating other people’s content to create auto updated content, dump random chunks of public domain information, etc.

There are nothing wrong with these approaches to enrich your site content, indeed articles are useful if used appropriately. The problem is, content scrapers often don’t credit the author of the articles or syndicated content. Probably 99.9 percent of them don’t have any original content whatsoever.

Probably more aggressive approach is by scraping search engine result pages and post snippets of them to the blog. Total garbage with no original content exists. In this case, the splogger doesn’t even bother to find content.

Those methods, when combined with the automatic directory generation script like Traffic Equalizer, Directory Generator and others, provides the dynamic part of the web site, attracting spiders to crawl the whole content pages. Smart!

Those are indeed their purposes: get tons of pages up, get indexed as fast as possible, and hopefully search engines will send them some traffic to cash in with contextual advertising and affiliate programs.

Many blog services provide free blog hosting, further making the process more affordable and easy. Even for less than $10, there are hosting that can provide unlimited domains and blog software installation tool.

There are at least 5 top keyword services advertising on Google AdWords right now, with more who are marketing their products and services through other means. Basically a splogger wannabe purchase the keyword lists from one of the source above, feed them into the automatic blogging or directory creation program, and off they go creating more websites repeating the steps.

The main point is not to create a popular or long term website, but one that earns $3 - $5 a day. If enough sites or blogs are created (say 200), then that’s the amount of money most of us won’t refuse. The rate they can produce the site and start earning some cash hopefully is faster then the rate Google drop their sites from the index.

Easy and quick money.

Next time if you search on Google, you may even stumble upon one of these sites. Thanks to sploggers. Google has tightened the algorithm and lots of these blogs have been de-indexed rapidly. During update Jagger, Google made the spam sites and splogs reporting process easier and more identifiable. Blogger also has closed down splogs on their free blogspot.com hosting domain.

But still, the war against this is far from end. For example, I’ve just noticed an advanced search engine cloaking script around…

I’ve still got several issues to bring up, but let’s leave them for future posts.