Please Skip This (The Worst Blog Tip Ever)
Posted by Hendry Lee on 01/30/07 in Blog Tips, Business Blogging, Writing Content
No, no. I told you to skip this and obviously the rule is broken.
Either that or you are just curious about the worst blog tip ever — which I promised in the title.
Well, as I always deliver my promise, I will reveal it later. But first, stick with me for the moment. Deal?
The primary purpose of this blog post is to demonstrate the importance of writing a great blog title or headline — whatever you like to call it — up front.
Regardless of the quality of your content, what makes you read this in the first place is good title. You may call it raising curiosity, “cheating”, or whatever. It works. You read.
So, to repeat, the headline or title stops the readers right in their tracks to read more.
If the title is so critical, it is worth spending more time on it, at least more than the amount most of us are willing to spend on.
A note about using a trick to draw reader’s attention:
I don’t recommend you to cheat people into reading your content. In fact, keeping your promise is entirely critical for your credibility.
While the “Please Skip This” title works for some of us, it won’t bring you any good in the long run — if you keep doing it without keeping your promise. People will learn they can’t trust you and skip your content regardless of the title.
Contrarily, the second piece of title obviously should be of some interests to those who are into business blogging. Who doesn’t want to know the worst blog tip — so they could avoid it — and prevent having to risk their effort?
Finally, again as promised, the worst blog tip is to start a blog because it can give you fast result or just for the sake of having one. If you have a blog but not yet any valuable content, and decide blogging is not for you, please consider to take it down.
Blogging takes time. If you decide you can’t post every so often, but have no valuable things yet to offer to your readers, the blog will just put your credibility at stake.
Content is important. Unmaintained blog with some valuable content is okay as they may become a good archive for your content.
People don’t like to waste time.
Sometimes, having no blog is better than having a bad one.

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