Still related to previous myth, the eighth myth of business blogging is the thought that competitors will steal your ideas if you put too much information on your site or blog. This is not exactly the same as giving away the store though, which is the 7th myth we have discussed.

You can never give away too much in a blog if you know how to market well. Content strategy and planning are crucial in this case. But what if you are blogging about your latest product you are going to launch in the near future? Aren’t your competitor going to steal your ideas if you do so?

Both yes and no. If your ideas are brilliant, your competitors certainly will steal them. Sooner or later.

The reason that makes this a myth is because when you apply a good blog marketing, you will be known as the originator of the ideas. Moreover, by blogging you have gained the competitive advantage compared to others.

Loyal readers will recognize your work. Even if your competition copy your ideas and run with them, still they cannot beat you if you provide great product or service, with excellent customer service, and so on.

Now the question is, why do you blog about your ideas in the first place? There must be some real benefits you can get from publishing them before you want to do that.

It really depends on your blog strategy. If you are using your blog to keep your readers — who are most likely your prospects or customers — updated, then you can certainly build anticipation about your upcoming product or service by doing so.

In a product blog, you can get real feedback from people who are more likely to purchase from you. You can address more of their problems so your product or service become more compelling. Not to mention the word of mouth, branding, trust and interactivity value.

Finally, let us see this from a marketing point of view. How many perfume brands are there on the market? Even for high priced items such as cars, we have many options available.

On the Internet, a business can potentially target international market, so when you do something just concentrate on doing it better. Chances are if your ideas are original, probably other people have thought about them, but they just don’t take action. Overall, it would be wiser if you direct the energy to create outstanding product or service.

More or less the same story is when Wright Brothers invented the plane, they are not without their rival. The plane inventors were living in U.S., while their rival was in French. I bet they are not copying each other, but the point is there is no new idea under the sun. Even if your ideas are entirely unique, you are better going to improve your product.

Wright Brothers chose to launch lawsuit after lawsuit against rival plane-maker instead of focusing on improving their original biplane design. They won in the courts at the end but the victory didn’t last long. Wilbur Wright had died of typhoid and Orville sold the company to others.

Another true fact is that if you blog about your product, you are not revealing all the ins and outs of it.

At the end of the day, no single product could dominate the market entirely. Some people like Coke, while others prefer Pepsi. It is your Unique Selling Proposition (USP), among other things, that makes your customers buy from you.

In conclusion, your competitions may steal your great ideas, but don’t make this a reason to stay away from blogging.