Blogging is writing and delivering what is in your mind, your opinion about something at that time. If you read an industry news, and think you have something to say about it, you blog. If you want to deliver your tips on using your product, you blog. Blogging allows you to publish your thoughts easily. Sharing information on a public blog allows instant access by anyone hooked to the Internet.

Blogging is writing, so comes the fourth myth: you need to be able to write before you blog, or before people will read about what you have to say.

Why I think this is a myth? I know it will drive some avid bloggers and others crazy. I know I will get hate mails because of this. But here is what I think the reasons.

Sidenote: In the last year and this year, we have seen the development of audio and video publishing. The technologies are now accessible to almost anyone who are willing to learn how to do it. The equipments are inexpensive and affordable to even a home business owner with very limited budget. I won’t get into these because I believe blogging in its very basic term means publishing texts and images. Audio blogging and video blogging are certainly two other aspects of blogging, but let’s just focus on writing now.

First of all, let’s me make this straight. I believe in the power of writing. I am always astounded by a tool called writing. It can give influence to those who show their sense of skepticism, immediately become passionate about your product. Think copywriting. A load of rabid fans await for the launch of a novel from a famous writer. That is also common because not only the way she creates stories, but also in the way she writes.

Blogging to some extent requires a good writer to properly write about your product or service. Some people even said that your business personality is delivered in your writing, including a blog. For instance, will you buy from a company who writes in an elegant and professional manner, or from the one who writes lousily? I bet you will choose the former, most of the time.

But let me tell you this. If you are a solopreneur — who works for yourself at the comfort of your own home office — or a solo web publisher, there is no point in having an editor, who simply don’t resonate with your product or service, to edit your writing. I mean, some skills in writing is compulsory, but what is more important is the ability to communicate like a real human being to your readers. You want them to realize that your business have a real person who will work with them directly instead of someone who is trying to hide behind the wall.

I am going to bring myself as an example again. English is not my mother language. I try hard to learn to write better in my spare time, but that doesn’t mean before I can write, I don’t have anything valuable to say.

Some large companies hire regular people, who are by themselves their fans, to blog for them. They don’t care about the writing, they want someone who have the ability to speak to the community like they are part of it. No one is more suitable for the task than one of the members of the community at large. In this case, if you can’t speak slank just like the group you are targeting, forget about blogging.

The point I am trying to get across is hopefully clear. While writing is important, it is not by far the most important thing in blogging. Most people attach the myth to perfect writing. That is not true.

If you wait until you have the skills like Stephen King before you try to blog, then chances are very slim you will ever blog. Most of us simply won’t have that talent. Moreover, it is not how you run a business. Just like you never will have a perfect product or service, you should never measure a blog as successful or otherwise through writing per se.