People think a business blog should bring magic to their business. If there is so much buzz about it in the marketing world, it must have something great that when they implement it into their business, wonderful things start to happen instantly. That is the second myth of business blogging.

Online, people have different mindset of doing business, even as an end-user or customer. I know about a group of people who think that if it is Internet, everything should be available for free. There are so many free things on the Net, this mindset is halfly true. But it certainly is not the case.

The second different mindset on the Internet is everything should come fast. The Internet changes rapidly. Once I heard the Internet has its own time, of which on day in our world is equal to two or even ten days on the Net. Just to give you an idea about how the Net is actually emerging at the speed of light.

Those two wrong mindsets turn people into believing the myth. They feel something is definitely wrong when they already have a blog but nothing happen yet.

To counter this myth, I figure out the best way to do it is by actually seeing a business as a business. On the Internet, you can do many things faster. You can automate a lot of technical things. But that doesn’t mean all works are done.

Just think about it, even if it is true that most of the things have been accomplished, the tools are certainly not exclusive to anybody. If everyone has access to the same tools, still the competition is the same even on the most basic level.

Business blogs cannot bring magic unless we work on it to bring us the magic. It is not a myth that people can access your store 24 hours a day, 7 days a week. That’s the tool the Internet made available for anyone who is willing to build their own web presence. Be it in the form of a website or blog.

It helps to analogize your business as a mobile storefront. Your marketing strategy is how to put your storefront in front of people.

As a store owner, you still need to organize it with the things you want to showcase — in a blog, they are content — and decorate it in a way that attracts visitors to return — think about good design for your blog, which will bring good first impression.

Unless you work hard to showcase your products and do a good job selling — although it’s not selling in the context of what we actually see — visitors won’t convert unless they feel right.

A blog, given its features, allows you to setup a presence not only to create a storefront. A blog as a marketing tool is a great way to communicate both ways with your prospects of customers. Think about a place to gather people with the same enthusiasm or interest. There is nothing to buy, but a place to complain, suggest and talk about your product or service.

Sometimes the ability to monitor conversations through trackbacking and the availability of blog search engines resemble magic. Almost. But in order for it to happen, you need to work on your business blog.