AdRants reported that MSNBC has launched the largest BlogAds buy ever. Henry Copeland, BlogAds Founder said that to promote MSNBC’s Digital Day this Wednesday, it purchased ads on 300 weblogs. This purchase set a new record by surpassing Audi BlogAds buy of 286 last spring.

Unfortunately, the page the ad points to isn’t very clear on exactly what MSNBC is trying to accomplish. There’s all kinds of bloggy stuff on the page which is, perhaps, the point but there’s not much emphasis given to the shows being promoted. That may be besides the point as MSNBC knows all 300 bloggers will go to the site, perhaps read a few of MSNBC’s blogs, write about what they’ve read, link back to them and, poof, dramatically increase traffic to MSNBC’s blogs.

Now there is a reason why advertising on blogs can be much more powerful and get more results than on convensional websites. Especially if advertisers are to aim for more buzz, then actually targeting the right bloggers possibly can leverage their influence.

Source: AdRants.
Link: MSNBC TV.