Jupiter Research has a new research data on blog, RSS/XML feed and podcast demographics.

That sure are a lot of exciting data for bloggers, RSS publishers and podcasters. This study seems to align with other similar studies. Just recently Forrester reported that only 2% of online households in North America were using RSS. This research reported 3%, but failed to mention the scope geographically.

According to an article by eWeek written by Lisa Vaas:

• “The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster.”
• “In a June survey of some 4,000 Internet users, Jupiter found that over the past year, only 11 percent had read a blog monthly or more frequently. While that’s a small percentage, it does show healthy growth; in 2004, for example, only 6 percent of those surveyed regularly read blogs.”
• “7 percent of those surveyed having downloaded or listened to a Podcast regularly in the past year.”
• “Only 3 percent of respondents reporting that they regularly receive information through RSS or XML.”
• “Those who regularly use RSS/XML feeds, podcasts and blogs are most likely to be what Jupiter calls “super Net vets,” or online users with more than 5 years of Internet tenure; are male, and have annual incomes of $75,000 or more.”
• “RSS/XML feed users are most likely to be in the age range of 35 to 44.
• Blogs and Podcasts are most appealing to people between the ages of 18 and 34.”
• “Of RSS/XML users surveyed, 89 percent said they regularly buy stuff online. Of regular blog consumers surveyed, 77 percent purchase goods and services online, while 69 percent of Podcast aficionados regularly buy online. That compares with 62 percent of the total online population who do so.”
• “30 percent of companies with $50 million or more in annual revenue have deployed RSS feeds, according to the report, while another 28 percent have indicated they intend to offer RSS feeds this year.”

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Via Steve Rubel, thanks Lisa Vaas of eWeek for this wonderful summary.