Is a Blog Right for Your Business?
Posted by Hendry Lee on 10/16/06 in Business Blogging, Niche Blogging
A blog will not automatically turns a business into overnight success. There are a lot of things we need to commit to on a regular basis to make it successful.
In this blog post, I am going to list some questions, sort of a quiz to let you do a quick assessment — as a prospective blogger if a blog is the right tool for you or otherwise.
Please note that blogging is not and will not be the ultimate solution to establishing a web presence. You can still use a conventional website to showcase your product or service. E-commerce stores are thriving.
There are many other marketing tactics and strategies online marketers could use to promote their business.
A blog is just another tool that could do certain things very well.
Without further ado, here are the questions you can take as an assessment if blogging is really for you.
Sidenote: Don’t despair too soon though. This is not a preliminary requirement before you can start blogging. If you don’t have the characteristic to be a blogger, but are willing to take the time to learn and feel you will enjoy the time to go through all of these, you are more than welcome to join in the blogosphere.
The purpose of this article is to avoid prospective bloggers dip their toe into blogging too soon, at the risk of wasting their time without reaching their expected results.
1. Do you enjoy blogging?
Blogging is reading, thinking, researching and writing. While you are not required to be a perfect writer, still you are going to spend a lot of your time doing all of them. If writing is not for you, because you love speaking more, then consider podcasting.
2. Can you communicate well?
If you can get across the points you are trying to communicate, you can be a good blogger. You can learn to be more effective on the way, though.
3. Can you dedicate your resource?
Blogging demands your time to keep it updated. A blog is only effective if you regularly update it. While you are not set to specific time, you have to allocate some time during the week to update a few times or even daily. The latter requires discipline.
4. Are you willing to learn the tool?
Not only do you need to learn how to use the blog software, but also how to format your post so it is easy to read, tweak your blog and others. Although you may have other people who can do it for you, it can be far easier if you can do some of those by yourself.
5. Can you express yourself personally?
A blog needs personality, otherwise it is just another piece of formally written and censored work. If you can write like you talk to your audience, you are on the right track.
6. Are you willing to work hard?
As with anything in your business, you need to work to reach your goals. If you set a goal high, you should expect more work to reach it.
7. Are you organized?
Doing a lot of research could mean tracking resources such as web feeds, downloading white papers, taking notes, write down ideas, exchange emails and so much more. It helps if you can get those routines organized.
8. Do you enjoy networking?
Blogging can result in both online and offline relationships. Blogging is a social tool that allows you to communicate with fellow bloggers and readers. In fact, you must do it for it to be effective. If you enjoy building relationship this way, you can have a lot of fun blogging.
9. Can you accept criticism?
Not all of your readers and fellow bloggers would agree with what you have to say. It is just a fact. Can you accept criticism and not respond in such a way that will jeopardize your brand or business? Could you just take the lesson and go on?
10. Can you afford being transparent?
Can you write independently? Other bloggers biased for one reason or another, but quickly got found. The blogosphere has an unique way of keeping itself transparent. Bloggers who stay for long are those who are honest.
These questions by no means should be the definite guide to decide if a blog is right for you or otherwise. Although some of them could really show the unique traits most bloggers should have, they are not etched in stones. I believe there are also other factors you need to consider before you start blogging. Until there are some extensive study about this, consider a list like this a guide to prepare you about what you are going to face when you jump into blogging.

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