One of the most common mistake marketers and content publishers make when it comes to new technology is by jumping head-first right into it without necessary consideration.

Perhaps, they want the first mover advantage. Or they are simply excited about new stuff. I don’t know but surely it sounds disjointed.

While a blog is not a brand new technology, still it is very easy to get excited if you read the case studies of successful blogs. They are often sources of inspirations for me too.

The question is…

Is a blog the right type of marketing and/or publishing medium for you?

I might be big in evangelizing blog as a business and marketing tool, but still I am the first one to tell you that if you go ahead without proper planning, you are just wasting your precious time — and other resources.

Blogging — or becoming a blogger — is not a be-all and end-all solution to modern marketing and web content publishing. While blog is great, it does not suit every situation or business.

Only after analyzing where you are and where you want to go, you can choose the best medium to achieve it. Other factors might involve communication preference, hopes, personality and experiences.

For instance, blogging doesn’t suit anyone who can’t commit to writing regularly every day, every week or at least serveral times a month. Having a new blog post up once in six months and at the same time hoping to get overnight results is not going to happen. I hope that is clear.

I have a list of questions to ask yourself, sort of a quick assessment if a blog could possibly suit you and your business.