Blog title is probably the most important component of your blog content. It is the first thing that people read, and probably the only thing if they are not interested to peruse further, based on the information the title gives.

Blog titles serve the same purpose as newspaper headlines, although compared to direct marketing headlines, they are relatively more limited in space.

The body content of your blog maybe your best piece, one of which should be the most sought after. It may cater to a big problem your target market has been facing for long. But, of course, unless the headline drives them in, the rest of your words may as well not even exist.

Unless you write for a group of people who know your work very well, chances are they won’t read the blog content unless the headline triggers their curiosity. Moreover, some web feeds syndicate only headlines, so it is obvious how the blog title has to effectively draw the readers in.

Here are four tips to help create a powerful and compelling blog title:

1. Know your readers
Who are you writing this post for? A powerful headline usually highlight either the problem you are trying to solve, the solution you offer or techniques to prevent it. If you know your readers, you will recognize the issues surrounding them and they will feel you are part of them through your communication.

2. Define purpose
Including a purpose in your blog title is important. The benefits are twofold. First, the headline shows a promise about what is coming to the readers. Through the headline you communicate the value of the post so the prospective readers will continue reading.

The second benefit is to keep yourself focus on the outcome. While obviously you can rewrite the headline after finishing the content, you are more likely to fulfill the purpose if you have it written upfront.

3. Impose clarity
“Blog Promotion Tactics”. The blog title is quite clear. Your readers should expect to read about how to promote their blogs. If this topic is a concern to them, they might read further.

Of course, the title is not strong enough and doesn’t have much in it for the readers.

Do I need to promote my blog? What can I get from that?

Although the title doesn’t communicate benefits, still it should get the attention of the readers who realize the value of the topic in question.

4. Include benefits
“… to Get More Traffic and Readers”. Suddenly the title is now better because not only it communicates what the content is about but also what the readers is going to get if they read and do what the blog post suggests.

Other powerful words such as “easy” and “simple” could help increase anticipation, as long as they are honest.

Whenever you are writing a blog title, you should try to keep these points in mind. While these rules are by no means etched in the stone, they are helpful to increase your blog readership.

Just take the time to carefully create a good blog title because at the end of the day, what matters is the number of people who actually read your blog, not the amount of posts collecting dust at the corner of your blog archives.