What do great blog posts should have in common?

Before we try to answer this question, I hope we agree on a few things here. A great blog post — one that is not only great to read but also does the marketing and selling well — is the result of doing many small things right. Writing great content is just the start. You have to let people read it, submit feedback or for business blogging, at least the readers know more about you.

Knowing more about you or your business could mean they understand their problem clearer or realize what you could offer to help them.

Now, that is a topic for another blog post…

The question is, all things being equal, what is the single most important factor that a great blog post should have?

If your answer is great content, you are wrong. Unfortunately.

In my opinion, the answer is “great blog title.”

Why? I hear you ask. Good question.

Great content may increase the chance of people finding your writing in the blog search engines but still without great blog title only a few of the searchers would actually click on the results. Won’t you agree?

A great post is worth reading, so it depends on a great blog title to have people actually read it.

I hope it makes sense for you now.

The job of the blog title is to get the first line of the blog post read. It is just as simple as that. But, on the Internet, it also encourages people to click the search results when it appears, choose it among the syndicated headlines, etc.

It is true, there are times you are interested to read more about content while skimming through the content and notice an eye-catching graphic. But, most of us still scan the titles to determine which blog entries are worth reading. This is especially the case when you use a specialized RSS reader to read blogs.

My quick tip is this. Too often, we just overlook on this one. Spend more time crafting your blog title. The fact that more people read your blogs and click the headlines as the result of better headlines are well worth it, I believe. It could mean more business and increase in bottom line.