Text Link Ads have just made available a new advertising format called Feedvertising — a new format that allows bloggers to run text link ads, sell in-house ads or affiliate programs.

Feedvertising lets publishers to display ads in their RSS feeds easily. Currently it supports WordPress 2.x bloggers but more blogging platforms are coming shortly. It is available as a simple plug-in that you could install as part of you standard WordPress installation.

For Advertisers

What could advertisers do? They can drill down on even the toughest target audience by selecting individual blog RSS feeds to advertise in.

Interested advertisers could browse top feedvertising packages from the marketplace — based on the top 25 Technorati ranks, browse by categories and search by keyword.

Feed Publishers, Especially Bloggers

Bloggers could use this to:

1. Promote your own products, services, or affiliate programs.
2. Sell ads by allowing TLA sell the space for you in their marketplace.

Feed publishers don’t have to worry about advertisements in their feeds because they could make them as unobtrusive as possible by displaying only text links and tagging the line with Advertisements or Sponsored By.

Upon sign-up bloggers could choose between using Feedvertising for commercial use (possibly sell some of the ad spots in the TLA marketplace or for personal use only.

Pricing

TLA allows flat rate pricing, not based on page views (CPM) or cost-per-click (CPC). According to them, it is about “cost-per-influence” and reaching your target audience.

Running ads on Personal Development site owned by Steve Pavlina costs $525.00 per month while on Professional Blogging Tips site by Darren Rowse costs $250.00, although the former ranks 101 while the latter currently secure the 70th position in Technorati.

The actual pricing depends on the blog topic, Alexa ranking and Bloglines subscriber numbers.

The Future

For now, it might still be too early to show results from this program. However, allowing advertisers to reach very focused feed readers is something many marketers should pay close attention to. The cost is considered affordable even for low budget business.

For bloggers, this is yet another way to monetize and generate revenue from what could be mostly untouched space for most blog publishers: RSS feeds. Although RSS advertising itself is nothing new, Feedvertising should give both advertisers and publishers an organized way to move the ad medium forward.