The debate about SEO copywriting is alive and well. For years, unscrupulous webmasters to experts have voiced their opinions about search engine optimization (SEO) and how to write well for both human visitors and search engines.

Do blogs need SEO? Do bloggers need to know SEO copywriting to rank well on search engines?

First and foremost, let’s come up with a definition of SEO copywriting. Like I said before, it is a technique of writing viewable text on a web page so that it reads well for both readers and search engine spiders. The technique optimizes the on-page elements for the targeted search keywords.

Blogs Are About Interaction from Humans

If we keep this little fact in mind, we should appreciate that the most precious assets we could build from a blog are readers, which comes from constant quality substance, i.e. content, and traffic.

While getting traffic from search engines are a benefit by itself, human referrals are doubtlessly the highest quality of stranger traffic a blogger could get.

Those who come to your blog because other bloggers refer them to you are more than likely to take the next step to buy or want more information from you. Often, they will end up subscribing to your blog feed.

What if the referred traffic are bloggers? Assuming that the blog post is really of interest to the blogger, they will link to it, driving you even more inbound links — that turn into traffic and stronger link popularity.

Blog traffic are also interactive in a way they will give feedbacks by commenting on the blog post. Those are the reasons why they are so valuable.

About Organic Search Traffic and Blogs

Organic search traffic is useful for blogs only it is targeted. It should drive the right visitors to the right page, as close to what they search as possible. Search engine algorithms play a big role when it comes to relevancy.

In some industries, it is hard, if not impossible to get search engine traffic because of both competition and user characteristics. In these niches, it is necessary to focus on other traffic strategies instead of search.

If advertising is not an option, think blogging. The good news is by blogging, not only you can get a lot of referral traffic, but your search rankings will also follow naturally.

How SEO Copywriting Matters

Those who say that SEO copywriting is dead is trying hard to drive controversy. Believe me.

What they usually say is more or less like this:

“You still need on-page optimization, lots of inbound links, site promotion, etc. But you don’t need keyword stuffing and other cheesy tactics..”

SEO copywriting is more than just stuffing a lot of keywords on the page. While search engines now factor in anchor text to determine the topic of a web page and site, still page content and site theme are important.

They also can somehow modify what people use as the anchor text to link to the page.

While on-page factors are less significant for modern search engines nowadays, at least they could help the search engine crawlers to recognize what the web page is about.

Good SEO copywriting also help readers to quickly find out what a page is about before they decide to read further.

Summary

Although SEO copywriting is still useful, there are other things that every blogger should pay more attention to.

If getting search traffic is one of your goal in blogging, then by all means don’t overlook SEO copywriting. You need to do your best and implement all the advantages you can get, especially if it is a competitive niche.

But still, remember that blogging is about human interaction. Writing a lot of great content and network with other bloggers are far more important to get you more quality traffic and inbound links, which in turn will build your search traffic too.

Finally, the last thing you want to do is turning off your readers with repetitive keywords all over the page. You want your readers to do whatever you wish them to do after reading your blog post — better conversion, not clicking on the close button. The only way to achieve this is by carefully write each paragraph and at the same time remember the keywords most likely will related best to your readers.