Archive for the 'Case Studies' Category

Recovering from Blogger’s Mistake (A Telegraph Case Study)

Brian Clark has the full story about The Daily Telegraph issue, which gained much coverage from fellow bloggers for the last few days.
It all started when Melissa Whitworth, a journalist at Telegraph was accused of stealing blog content and publish it without attribution to Claire or Media Bistro.
The big thing is because it was [...]

Using Private Online Communities to Engage Customer

Heather Green of Business Week has a podcast with Kraft Food’s Yulonda Almasi and Gretchen Vorlop Waitley about how to harness the Web for customer input.
The companies team up with Communispace Corp., a startup that hosts and — surprise! — moderates the communities, although the company marketers and researches can monitor the activities and [...]

Hitwise on How Blogs Grow

Hitwise tries to answer the question on why do blogs gain readership. in short, much of it comes down to subject matter and quality of posts.
Heather Hopkins took a look at three top blogs in various categories and tried to dissect the source of traffic. Particularly interesting is how those blog gains such amount [...]

Corporate Blogging Helps Sun

Corporate blogging has been proven as an effective marketing tool again. In an interview, Jonathan Schwartz, President and COO of Sun Microsystems said that blogging had played a major role in the revitalization of Sun’s reputation.
Of course, there is no news here but for corporation as large as Sun, it is worth mentioning again how [...]

BBC Starts Blogging

The BBC’s political editor, Nick Robinson, has started a new blog to give himself a chance to add a thought or an observation from his political front row seat. The blog also gives his audiences a chance to add their thoughts or post a question.
Quoted from one of his blog first entries:
You see, the funny [...]

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