Is it possible to use a blog in the middle of lead nurturing process?
If blogging could be a great tool to capture leads, is it possible to help move the leads from prospects to customers?
The answer is a firm “yes”.
First and foremost, visitors who come to your blog for the first time have different level [...]

Blogs have been used in both business-to-consumer (B2C) and business-to-business (B2B) successfully.
Yet they are both quite different.
B2C sales processes are usually simpler than B2B’s.
The latter might involve long sales cycles with multiple decision makers.
Sales teams become ineffective because buyers are now increasing their expectation. Traditional sales and marketing messages are suspicious.
The lack of trust is [...]

A blog is never a be-all and end-all solution to sales and marketing.
Blogging is a great sales and marketing tool. It can also help establish a better environment for online marketing.
But, what about using a blog specifically as a lead generation tool?
Good news. It is not only possible but also a great tool for capturing [...]

A blog will not automatically turns a business into overnight success. There are a lot of things we need to commit to on a regular basis to make it successful.
In this blog post, I am going to list some questions, sort of a quiz to let you do a quick assessment — as a [...]

During last weekend I had been pondering about how a blog could be adopted effectively to an existing business as a sales and marketing tool. It is still amazed me to this date how almost any business can make good use of a blog in many different ways.
I always tell people who want to start [...]