Charlene Li of Forrester again has reported another demographic data on blog readers, generally about Internet consumption among Gen Yers — young adults aged 18-26.
Here’s what the short executive summary says:
Gen Yers — 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things — stand apart from older generations [...]

What makes blogging different from traditional website publishing is more than just the technologies. A blog allows bloggers to bond in a much closer relationship to their readers especially because of one thing: personality.
There are other factors that come to my mind such as the ability to be interactive — send and receive feedbacks instantly [...]

Marketers are seeking for alternative ways to market online. Let’s face it. Those shiny, brochure-type and expensive websites don’t work any longer.
People don’t come to a website to buy unless you are a huge and reputable online store they frequent for. The fact is, even those giant online stores are doing their best to integrate [...]

Guy Kawasaki points to Ilana DeBare’s article on the San Francisco Chronicle about how amateur reviews is changing approach of small businesses.
A Few Stories
She starts off with a story about a successful restaurant business owner, Samy Fars. Fars and his cafe received painful introduction from a trend in the business world — online reviews of [...]

Sales and marketing are probably two words that people avoid like a plague.
People hate to be sold.
What if you are a sales person, a marketer or a service professional who tries to dip your toe into marketing?
Perhaps you don’t feel like being rejected. You may think marketing takes too much time. Or probably you don’t [...]