What is a blog? After all the publicity and buzz around blog and blogging, still many people don’t know what exactly is a blog. If you talk to people about it — even if they frequent a blog during their search for information — they may not know they are reading a blog. You might [...]

Measuring blog influence is still more of an art than a science.
Many marketers have difficulties in measuring the impact of blogs for different aspects of their businesses including, but not limited to branding, viral and word-of-mouth marketing, to customer loyalty and referrals.
Perhaps you are still confused to start a blog. You may have successfully convinced [...]

Is it possible to use a blog in the middle of lead nurturing process?
If blogging could be a great tool to capture leads, is it possible to help move the leads from prospects to customers?
The answer is a firm “yes”.
First and foremost, visitors who come to your blog for the first time have different level [...]

Blogs have been used in both business-to-consumer (B2C) and business-to-business (B2B) successfully.
Yet they are both quite different.
B2C sales processes are usually simpler than B2B’s.
The latter might involve long sales cycles with multiple decision makers.
Sales teams become ineffective because buyers are now increasing their expectation. Traditional sales and marketing messages are suspicious.
The lack of trust is [...]

A blog is never a be-all and end-all solution to sales and marketing.
Blogging is a great sales and marketing tool. It can also help establish a better environment for online marketing.
But, what about using a blog specifically as a lead generation tool?
Good news. It is not only possible but also a great tool for capturing [...]