Placing ads on blogs might be a good way to reach certain demographic groups, but isn’t necessarily a route to generating word of mouth, Nick Denton, founder and publisher of Gawker Media, said at a panel at Ad:Tech Tuesday.
Some other panelists were more optimistic about the prospect of blogs creating word of mouth. Steve Rubel, [...]

Qumana launched AdGenta ad network to help less tech-savvy bloggers to make money from their blogs. It works side by side with Qumana blog editor to allow even easier integration into blogs compared to Google AdSense.
When you download Qumana, which is a totally free product, you will already have a way to use AdGenta. All [...]

Zachary Rodgers writes an interesting article for ClickZ on A Tale of Two Blog Advertising Moguls. The two blog advertising (or blog-vertising) he refers to are John Battelle of Federated Media Publishing and Philip Kaplan of AdBrite.
Battelle’s Federated Media Publishing is sophisticated, services-driven and built for the A-list (to use a dirty word). We’re talking [...]

In a recent campaign by Audi titled The Art of the Heist which involve placing advertisement on blogs, it has been proven that the amount of traffic from consumer generated media outperformed others despite its tiny share of media budget.
Just one-half of one percent of the media buy budget, Clark said, was spent on BlogAds [...]