Bill Flitter of Pheedo has written 5 tips to ready your blog and RSS feed for big brand advertising. While ad spends on blogs and RSS feeds are still not as large compared to traditional media, there is an increasing amount of money being spent that publishers big and small can take advantage of.
Following are [...]

Text Link Ads have just made available a new advertising format called Feedvertising — a new format that allows bloggers to run text link ads, sell in-house ads or affiliate programs.
Feedvertising lets publishers to display ads in their RSS feeds easily. Currently it supports WordPress 2.x bloggers but more blogging platforms are coming shortly. It [...]

RSS advertising and metrics player FeedBurner is moving beyond feeds to expand the volume and type of inventory it offers to include Web sites, targeted towards publishers, especially bloggers.
It works more or less the same as the RSS ads counterpart, the site ads will be associated with individual content items or blog posts. A publisher [...]

evian is sponsoring a detoxed version of Gawker site for two weeks. This is an interesting approach to advertising and sponsorship on a blog. Here is how it works.
You can click on a button that appear on the top of the Gawker site. Once clicked, all ads disappear except some mention of evian, the [...]

AdRants reported that MSNBC has launched the largest BlogAds buy ever. Henry Copeland, BlogAds Founder said that to promote MSNBC’s Digital Day this Wednesday, it purchased ads on 300 weblogs. This purchase set a new record by surpassing Audi BlogAds buy of 286 last spring.
Unfortunately, the page the ad points to isn’t very clear on [...]