The first myth of business blogging is anyone can blog. It may seem counter-intuitive if as a blog evangelist I actually name it a myth. I call it facing the reality.

Just because I advocate the use of blogs among businesses doesn’t mean I push it to anyone vigorously. Every business situation is different. And if you think about a blog as another business and marketing tool, you will realize that all business situations are not created the same.

I refuse to call a blog a hammer and every single business problem a nail. I think I have made my point clearly.

A blog could be used in different business applications and I agree most online businesses could have a blog, but still in some businesses the investment in terms of money and time doesn’t necessary worth while.

Home businesses and solopreneurs encounter their own problems. Chances are they are constantly seeking of ways to build authority, readership and promote their product at the same time. The cost of starting a blog is minimal but growing it to a level that is useful, not to mention contributing to the bottom line, is a challenge not all business owners want to take.

Some of them just don’t have the necessary writing skills, or budget to hire a blogger. If you are concerned with the former, I should tell you this: all of you who read my blogs regularly should realize that I am not a good writer.

In fact, English is not my first language. I struggle for it for a long time, and sometimes still having problems with it, but still I decided to let my voices be heard. The things I am going to share, I hope, outweigh my weakness in writing. Besides, I learned a lot through blogging. I improve my writing progressively while at the same time building momentum for my business.

Anyone probably can blog, not all of them have anything solid to say to demonstrate their expertise in their business. Some would prefer talking than writing, of which I recommend audio or video podcasting.

Large organizations prefer competent writer who knows the ins and outs of their product or service than an average blogger who writes about her daily life. This type of blogger can blog, but not in a way that brings good things to your business, unless you know how to leverage her personal blog for your business.

There are a myriad ways to establish web presence and promote your busineness online. A blog, used properly, is a great tool but it is certainly not for anyone.