Is it possible to use a blog in the middle of lead nurturing process?

If blogging could be a great tool to capture leads, is it possible to help move the leads from prospects to customers?

The answer is a firm “yes”.

First and foremost, visitors who come to your blog for the first time have different level of knowledge about their problems. Perhaps, they are just searching for a solution to remedy their existing problem. They may know what they want to improve their business or life.

Assuming everyone is on the same boat is a big mistake.

Let’s digress for a moment.

According to a revent survey, marketers can possibly increase conversion from 1.1. percent for email marketing if they increase relevance and targeting different set of prospects — or segmenting — with the right messages to 3 or 5 percent, depending on the data they use to determine appropriateness.

Another example, people are searching for all kind of information. If they search for “antivirus”, you will have harder time to sell than if they search for “brand-x antivirus benefits” or “buy brand-x antivirus.”

Providing the right kind of information in your blog and open them for discussion is powerful. Not only they can express their opinion, but others could also learn from it and see how you respond.

You need to understand your sales process in detail, segment prospects and create the right content for each sales funnel.

Web content can shorten a complex sales. As a medium for publishing Web content and discussion, a blog is ideal to capture attention of multiple buyers in all the buying process.

Often, you can also direct prospects to a blog for more information. It is more valuable than your own content because it has user generated content as part of the comment or feedback. People don’t trust you, but they trust others.

When it is time for salesperson to contact the prospect, he will be more ready and open for discussion.

Remember that proper coordination with sales is required to make the blog as useful as possible.