Christopher Knight of Ezine-Tips and EzineArticles writes an article titled Why Ezines Still Beat Blogs, in which he gives four reasons why blog and its distribution channel RSS is not a replacement for ezine and email marketing in general.

Suzanne Falter-Barnes offers 7 reasons why blogs are beating out ezines, and matter so much to your platform.

I don’t think that Chris and Suzanne are debating the values and benefits of each publishing platform because:

• Chris points out that ezine is still more effective, which is true as of now. Ezine publishers who have been collecting readers for years will reach more people than their new blogs. But their shares will change in the future.
• Blogs are powerful medium to tap into, but they have different readerships than e-newsletters. I don’t see a reason why marketers and publishers in general don’t leverage both for delivering messages.
• RSS is a pull technology while e-mail is a push technology. Neither of them will go away, but those who can adapt them strategically win.

Of course, blogging is faster and easier than publishing HTML newsletter. While ezine publishers can automate the assembly of ezine with simple PHP scripts or copy and paste, like Chris said, writing a blog entry involves only writing, previewing and another click on the Publish button.

Via Blogwrite for CEO, link to Chris’ article, Suzanne’s article.