Bill Flitter of Pheedo has written 5 tips to ready your blog and RSS feed for big brand advertising. While ad spends on blogs and RSS feeds are still not as large compared to traditional media, there is an increasing amount of money being spent that publishers big and small can take advantage of.

Following are the five steps that will help bloggers to ready their blog for advertisers:

1. Know your readers. Advertisers want their new media spend to take advantage of the unique characteristics of the new medium.
2. Accommodate IAB standard ad sizes, such as 728×90, 160×600, 300×250. Make it easy for them if they decide not to create new creative.
3. Keep it clean (and professional). Part of the reason why advertisers are interested in advertising in blogs are their personality but beware of inappropriate rants that could do harm to brands.
4. Focus your content. Blogs don’t have to be big. They attract readers with very focused interest.
5. Join an ad network. Leverage the marketplace so that advertisers could locate your easily.

While for small to medium publishers, blog and RSS advertising are important to help generate revenue for them, still they are quite different from conventional website advertising.

The key is to maintain personality but still allows the publishers to monetize their content and effort.

Read the full article for full coverage and also action item for each step above.

[Revenews]